…will everybody please stop being offended by trivialities? Willya just take a deep breath and lie down for a few minutes until you can think clearly?
You’ve probably seen the Burger King ad in which the King is portrayed as insane, because he’s running amok and handing out cheap cheeseburgers. If you haven’t, here it is:
Okay, it’s annoying. But those ads are always annoying. Frankly, I think that Burger King character is one of the most creepy corporate logos I’ve seen in a long time. But I don’t care. If Burger King thinks using what seems to be a mentally disturbed character to push its Whoppers, then all the best to ’em. I really think its a miscalculation, marketing-wise. But some folks are really in high dudgeon about it. And, I guess, if you’re going to get into a dudgeon, a high one would be the way to go. But to Michael Fitzpatrick, it’s OFFENSIVE! APPALLING! And part of Michael Fitzpatrick’s job is to be Officially Offended by trivialities like this, because he’s the executive director for the Arlington, Virginia-based National Alliance on Mental Illness, one of the nation’s largest mental health advocacy organizations.
Here’s what Mr. Fitzpatrick had to say: “I was stunned. Absolutely stunned and appalled.” He called the ad “blatantly offensive” and hopelessly retro in its depiction of mental illness, adding that the commercial could lead to further stigmatization, the primary barrier for individuals to seek out treatment. “We understand edgy,” Fitzpatrick says. “But this is beyond edgy. Way beyond.”
And David Shern, president and chief executive of Mental Health America, says the ad is “a perfect storm of images and words coming together,” comparing it with an advertisement using the word “idiot” while featuring someone who was mentally challenged. Of course the ad he compared it with doesn’t exist. No matter. Both groups sent letters to Burger King asking that the advertisement be removed.
So essentially, what both of these esteemed gentlemen are saying is that Americans are looking at these ads and saying hmmm…. that’s right… that’s what I always thought crazy people were like.
Is it an idiotic (oops! sorry!) ad? Yup. Annoying? See above. But come on! Do you really feel some sort of harm has been done here? Your undies are all twisted up because of that? Why don’t you worry about something really important? Like the childhood obesity problem, for instance.
This just in:
Ronald McDonald must go, group says
(AP) — A coalition of health professionals, parents and corporate accountability advocates is calling for Ronald McDonald to retire as a spokesman for the nation’s largest restaurant chain, saying he has too much influence on kids.
Corporate Accountability International, which has waged campaigns against bottled water companies and tobacco companies, said it plans to present the results of a survey Wednesday showing that most Americans agree.
The group will release the results at a lunchtime “retirement party” for Oak Brook, Ill.-based McDonald’s Chief Happiness Officer, a 50-year veteran of the company, at the McDonald’s restaurant at Chicago Avenue and State Street in Chicago.
The organization also was also behind the effort to retire Joe Camel from Camel cigarettes.
Let’s get this straight. This nanny-state group wants to ban Ronald McDonald because he’s doing his job: selling hamburgers. And they really think that dumping the clown will have even a teensy-tiny effect on a nation of fat kids? They really, really think that?
It is now, and always has been, up to parents to make sure their kids eat properly, and receive the nutrition they need. It is not up to me (especially because I have no kids,) it is not up to you (unless you have kids and then only your kids are your responsibility.) And it is certainly not the job of the flame-haired Mr. McDonald. He already has a job: selling hamburgers.
We’ll talk about this on today’s show. Join me on WBLF NewsTalk 970 from 3 – 5.
- I’m not sure exactly what this is, or where it came from… but ain’t it cool?
- Here’s a dozen strange kids’ books you won’t buy. Featuring the soon-to-be-classic It Hurts When I Poop. Think I’ll wait until the movie comes out. And then not see it.
- From our What The World Needs Now department: Instant Bueller.
- You realize of course, that all of us guys, even shy nerdy ones, love things that explode. Well, this isn’t an explosion, but it’s close enough:
Have a marvelous Monday, if that’s not an oxymoron. –Steve